Episode 46: How to Use CHATGPT for LinkedIn with Laura Erdem

In a special edition of our podcast, I was interviewed by Dreamdata’s Laura Erdem.

We discussed the power of ChatGPT in marketing and I shared my secrets on how to use ChatGPT for Linkedin.

Featuring a ChatGPT cheatsheet with my prompts (see below).

I hope you get huge value, and can use some of these secrets to build your brand on Linkedin.

Remember to:

Follow Laura on LinkedIn:

https://www.linkedin.com/in/lerdem

Follow ‘Mellonie Francis’ on LinkedIn:

https://www.linkedin.com/in/mellonie-francis

And if you want to be notified when we drop another podcast like this one, hit follow.

And I would very much appreciate you leaving a review so my podcast can help others crush it on Linkedin and in business.

Transcript:

Laura:
Hello, good morning, everybody. Today, we’ve got a very exciting session to have a chat together with Melanie Francis, founder of our UPTV. Melanie, it’s so nice to finally meet you again on our event. How are you doing?


Mel:
I’m good. I’m so glad we got to do this. We got chatted a while back now so I’m really happy to see you again Laura and chat some more. It was amazing having you on our podcast, we’ve got so much value from that. So yeah, thanks for having me on here.


Laura:
So nice and well. We could do a little bit of a kind of question here for people who are joining us I’m thinking that anybody would like to have a well this guest we’re Melanie is at the moment because I’m in Denmark. It’s awful weather and is like autumn all the time. And let’s try to guess where Melania is. It’s not that cold No, it’s


Mel:
not at all


Laura:
not what did you if so you just arrived as I understand what did you do the recent days over there so people can just like try to guess where you are?


Mel:
Well you get to go for a beach swim quite often. So what you find yourself is you know you finish work and go for a beach walk and then a swim that’s and watch the sunset. So because I guess I get to finish work because the timezone is a little bit different three hours behind from Australia, which is my actual location on LinkedIn. I’m not in Australia. Someone gets Sydney I just thought but so I not in Australia so yeah, even though my LinkedIn says somewhere else so yet three hours different than so I finished for the day and I’m always going for beach swim and dip in Australia is getting too cold right now to kind of do the beach swim guys. So that’s


Laura:

I couldn’t tell you how cold it is right now. I was doing a cold plunge yesterday in Denmark, since this is how cold it is.

Mel:
cold plunge is a really, really good for you though. They have that here as well to do things Sun is

Laura:
better for me than the cold plunge. And then none of the notes for my dream data friends who are here actually Melanie is in the same country as Vicki is. You know where it is? Yes, you too. All right. So Melanie is in Bali right now. And we’re streaming from here. I really hope that we’re going to have an amazing session talking about chat GBT today, everybody’s talking about chat GVT Oh, now we’re gonna have all those influencers and experts of doing stuff and so on. And we’re just gonna have a chill chat about how can you use chat GBT for marketing? How can you use it for LinkedIn? Are there any other use cases for it as well? And let’s figure out if we’re going to have some more influencers who will be like specialists in charge GBT prompts or something. So Melanie just started already using dot GBT,

Mel:
like you started using Chuck GPT back in November, as part of that, as part of the whole business transformation that we did. So we knew that, you know, we want to be progressive business, that’s something that’s really, really important in my values. And that’s why I love hanging out with, you know, companies that are also very progressive, like dream data and keeping, you know, my pulse really on what’s going on. So we integrated Yeah, back in November, and honestly, like, the first time I touched the tool, I was like, everyone’s jobs gone. You know, like, I was like, it’s gone. It’s over. Like, we need to, like, pretty much, just call it as we see it, like, you know, it was almost like, everyone just gonna have to sit down and like really have to understand what’s your future. And that’s how amazed I was in the moment. But over time, I think it’s actually gotten a little bit dumber, because so many people are talking to it. It hasn’t, you know, but it’s gotten tougher now as well to like really chat to it. So it was actually much more easier. Now. It actually gives you like back going, No, I’m not going to do that. Like if you actually go to Chet GPT and you ask it to write a carousel for you. It actually has been now programme per se, you can go over to Canva and tools like that to create a carousel. Yeah. Yeah, like it started like sort of teaching and you have to like prompt it again. And I’ve got some cheat sheets and prompts on how you can actually get over that because I was like what, and initially you could just dump so much data in it like I would just like dump like you know, our podcast together. LAUREL Like, which was amazing, like, I could just dump all of that transcript and go, can you just give me like, you know, a summary of this podcast that I can just include in the description? And like, yes. But then like, literally two, three weeks later, it was like, no, sorry, that’s just too much text. So we’re only going to allow you to 1000 characters in now. So you have to, like feed it, like a little bit at a time now. And, you know, that’s time consuming, like now. And you’ve got, you’re not competing with otter, who can also give you the summary very quickly of your chat. So they’ve already integrated to AI. So, you know, it’s not like, you know, it’s got its challenges. It takes time. Like if you’ve got a senior staff member sitting there posting here, every sections, you’ve really got to think, you know, is this the best use each of my staffs time? feeding it? Copying and pasting? 1000 Yeah, text.

Laura:
So it’s not like, what you use Google for to answer some of the questions. But now you can ask Chad GBT questions to help you out on stuff. But it’s very interesting. Now you’re saying it’s getting dumber? It talks through about that? It’s like, what did you experience so far?

Mel:
Yeah, like, so, in the sense, like when I first told it, like, write me a LinkedIn caption, so I’m gonna share my screen. I’ll show you guys a post. Viral it was it was written by Chuck GBT, my client actually didn’t even know because I actually gave him two options. I was like, here’s a here’s like, his two captions. I said, trying to riders. And I saw what he went for. So I’ll just. do you see this? No,


Laura:
not yet. Oh, I should be sharing like this. Here it goes.


Mel:

Has it come up? Yeah, it has come up. We can do that. Yeah. So this particular post, right. That is written. So I gave two options. And my client went viral on this post?

Laura:
Could you do on into the text a little bit? It’s very difficult to see your resume into it into the text? Yeah.


Mel:

Of that. A little more? A little more.

Laura:
There it goes. Yeah.

Mel:
So, look, it was like a good pace, you know? Yeah. And so forth. But I offered like, okay, you know, tell me your story, gave me the story. I punched it into church up. And so you know, write me a caption. Actually, the secret prompt is write me an emotional caption, if you really want to know, that’s the prompt of the secret prompt, rather than write me a caption for this. And it wrote me a caption based, I said, Write me a caption based on this story. And I put the story of the transcription of the story in and it wrote it, I think, got like, you know, 30,000 views on it. And funnily enough, the client actually chose this over a human post. And that’s why at that time, I was like, completely freaking out going, Oh, my God, like, that is what’s going to be, you know, the whim like, humans are going to prefer chat GPT over ghost writers.

Laura:
So exciting. Yeah, a little bit scary in a way, because one of the things that a lot of people are saying, Oh, but now we’re gonna feed in LinkedIn with like, crazy stuff and boring stuff that nobody wants to read anymore, because it’s going to be the same, the same, the same? What’s your take about that?


Mel:

Well, I think that the secret is in actually gathering unique thought and then using chat GPT to just help you like a ghost writer would help you. So you know, when like, you’re sometimes writing and you feel like, Oh, I wish someone would just write this better. For me. I feel like, like an editor would just come in. I think that’s the way to use it, to empower you rather than tell it to, you know, just Can you write me like a topic on this and it just regurgitating the content it’s getting but what I’m really fascinated by an interview is pure thought leadership content, which is unique, and I don’t use it to help me generate ideas or angles, like some people do feed that, but I will literally feed it. Like my actual you know, copy all my thoughts. And maybe it’s like, doesn’t sound really good, like when I’m sharing it, but I tell it to like, write me like, you know, a great storyline, or write me a great story or writing Ukraine Caption on this thought and it’s just like, you know, it could be bullet points, it could be just a transcription of a section of this podcast, you know, like, just like, you know, here it is because it can only read text. Unfortunately, that’s where it’s at right now. Yeah. So that actually ends up working. I think the people that are saying, Oh, it’s really not that great, it’s really generic. They’re using it in a way that they just want to pump out content, like massive amounts of content. And it does start sounding very much the same, especially if you don’t know that detail of the prompt on how to, like, think about I said, emotional caption, like I’ve actually prompting it to say, I want an emotional caption. I think that’s, that was a trick there. That I prompted it. Also, I asked it sometimes give me a funny comment, you know, when you need a comment, and you want it to be like read this, read this caption and give me any comments cuz your brain is not working like it will, it will work for you to help you. I haven’t done that. But I know like some people like they told me that and it is I can see like, that’s where that’s where it’s coming from. So you won’t even know it is jpg, that’s helping person out.


Laura:

Wow, this is really exciting. I’m kind of thinking back like personally, for example, I’m not very funny. And I never can come up with anything funny for comments or like quick responses or anything. But that can help you out to drag more engagement, through comments. Even you post your own stuff, if you think this is where you want to go. But use it for like smaller to save your time to be more personal in a way that well. But it’s not you anymore. What?

Mel:
Yeah, it’s not you unless there’s a secret. If you want it to be you, there’s a way to prompt it to be you. Uh huh. So, by the way, there’s a chat GPT little extension, you can actually put into your Google Chrome so that it can actually generate the comments for you while you’re browsing. On LinkedIn. Yeah. So it just sits on top of your Chrome. And then you can just say, you know, generate comments for this post. So you don’t have to like, you know, cross screen so much. Wow. Yeah. So that’s what it’s coming out with. So, in terms of like, I think what we’re talking we were talking about just before was, you know, it’s not you anymore, and there’s a lot of prompting to make it sound like you. So there’s actually some secrets on how to make it sound like you, Laura or me. And let me show you like how I go about getting the tone to be like quiet. Perfect. So I actually prepared this little doc, this little cheat sheet that I’m happy to share with Laura. So it can be passed on. Oh, my God, this is my thing. Yeah.

Laura:
Yeah. A little bit more. So everybody could see

Mel:
them in law. Yeah. Is that better?

Laura:
Yeah. Much better. Thank you.

Mel:
Okay, so if you, everyone’s struggling with tone, saying it doesn’t sound like you. So you really have to teach it. What that tone is. And I haven’t gone to the depth. But I think you could probably name that tone. So you could keep recalling it. But you can say can you write in this tone. Do not write anything until instructed, because it will just start writing. So that’s why I added this little new cheat sheet, little cheat thing that I learned from. I don’t know if you guys know about the, you know, the guy called Ruben. His name’s Ruben. I said, like really has become so big in like three months just talking about Chuck GPT. Alone. Do you know about him? Laurel?

Laura:
No, I don’t Could you put his name into that for people right now?

Mel:
Let me put it in right now. So you guys into the private chat. So Reuben has said, I can actually open up and share his prompts. Because yeah, he’s just, I mean, he literally started LinkedIn three months ago, and it’s just become huge. So I’ll actually share it somewhere. That’s where, yeah, I’ll share the screen with you in a second with him, but I’ve put in a chat. So Mindsight is like you know, in detail as him but I think it makes a little bit more easier sense because he’s just gone. Like, you know, he prompts so much. So what I do is like, you know, if you want someone to pick up your tone, like they, you should share the tone already that you’ve written into. If I was like writing for Laura, I would pick up already, like captions that Laura has, so that I get charged up to understand Laura’s tone, and I would share like three of your posts with it, Laura. So that understands your tone, and what you’ve written already. And then I would instruct it to say please keep the above tone and Turn this thought into a caption. And I would get that thought from you, Laura. So if you came on my podcast, which you recently did, like, you know, if you shared a thought leadership, I would paste it in there. And then I could then go back and deliver that, that captioned back to you in your time. This is nuts. So I can get tone because I taught it the tone. And the more I give it, because I’ve got limitations, you know, I couldn’t share more than three tones. Right? So that’s the limitation because you know, how much is able to understand from three of your posts, because I think in the upgraded version that they’re releasing, it’s going to let you put in, like up to 4000 words, and so it’s going to really let you go for your life. So, yeah, that is the that is a cheat is like you need to actually teach it, the tone. And then you can keep going and saying, you know, write a caption using initial thought, again, using this thought, so you get tone, I believe, quite closely, and then it’s just a little bit of edit for you then left. So yeah, from a ghost writing perspective, I think you know, like that they can be much more faster than what they traditionally maybe were if they use this right,

Laura:
and especially when we’re talking about oh, is it going to take over our jobs and so on. Talk me through that I’ve got my ideas but talk me through that what do you think how it will change people’s jobs

Mel:
like don’t think it’s gonna take the jobs I think what will happen is really smart Ghost Riders and copywriters will become prompt really great prompt engineers and they will be able to do their job more efficiently and effectively and probably make way more money if they know how to use it to help them so they can actually go to the beach, you know, at Work o’clock and finish early. So my top ghost riders like already using it, and I can see the advantage and I am like more keen to send them work because you know, they can do it like an hour work quicker than say, on Elson. They’re able to deal with more difficult clients, which really helps me out like who are feeding them like essays and essays because I just punching that and so I think that the smart copywriters who are really onto this are going to be there’s just, there’s just going to be more work for them. It’s just more abundance, you want to send people that are not complaining because I have to read like five essays because you can pass chapter three, can you please break down this essay, and just summarise it into a couple of dot points for me so I can understand it. So yeah, I don’t think it’s about the job still exists. It’s just whether you can do it better than someone else.

Laura:
This is so exciting is like I did not expect this to be this exam. And I really love our chat one thing that I noticed a comment that we could talk a little bit about. So what Graham is writing is that people will stop trusting written content. What’s your take on it?

Mel:
Um, I don’t know. Because, I mean, I would love to see more video content. You know, like, I personally love the ability to use video, but I don’t know, I just feel like that the older age demographic like you’re, you know, the 40s Plus, I feel like they are going to stay in that era, like I don’t know, like, or they’re going to understand that era. And they’re going to consume, or I think people learn in different ways as well. So some people actually preference written content, I don’t know why it’s like, you know, how there’s like different learning styles like some people like a visual learners, some people are enjoying X content, but so I’m not sure because look at LinkedIn. And LinkedIn controls a lot of the consumption look at how much they pushed carousel. So we all had to, like start still doing like written content, you know, like, LinkedIn, actually, I reckon wants to do this return style content, because no one none of the other platforms actually take that kind of content. And you can’t reshare it because they want to have like this intellectual like a style of content creators in that platform. So yes, I think they’ll stop trusting it. But don’t you think like LinkedIn controls a lot of the formatting based on the algorithm and pushing? What do you think, look,


Laura:

I have a story to share. So I work in sales, and I reached out to somebody to book a meeting. And that person responded back that he wants to book a meeting, but the response was like that my message was a little longer, but it was like kind of oh, we We were working with this, would you like to meet our CEO to figure out of how this match in into that specific niche that you’re working in? And his response was, like, really into the point of everything I was saying. So thank you for reaching out. And I would like to have a meeting with your CEO to help me on those priorities and so on. My first answer to him was, was this a chat GBT question answer. And it was his answer was, yes, I’m testing this, I’m trying to train my dragon. It’s like, so for me, I mean, I think people will have to become more and more creative in their own ways. So even prompting chargeability to be you will be something that it will be very important, and people will have to start being more creative. How do I mix it up? Do I add some pictures? Do I add a carousel? How should I make it sound like me, or be attractive to the eye? Because we’ll catch up. We’ll also know what’s attractive for the eye just in a second, it can read pictures, it can read videos, it can see a lot of things. So how can you make it you? How do I add a hat to the picture, or whatever it is?

Mel:
Like, whenever I’ve asked it to write an email, it’s been like, not that great, unless it’s like, greetings. It starts with you know, and it’s like, like, I don’t think it’s like there to replace the content. You know, I think what it’s doing is like, if you’ve got writer’s block, or you know, it’s not, you don’t have a ghost writer on site, right then and there, it can produce a draft for you to get you going.

Laura:
Yeah, yeah, we’re kind of becoming really speedy humans as well, because, well, you still want to read books. But for those big white papers, where you actually have to speed read and skim stuff, you can ask and prompt it to summarise it for you. What’s not like?


Mel:

Exactly, exactly. So I love this by Debbie. You know, that’s so strong.


Laura:

Yeah, she’s writing people won’t be replaced by AI tools. But they will be replaced by people who use AI tools. 100%. Like, Be clever using it use this. Exactly. I love that. Yeah, one more thing that we were supposed to have a chat about is how to use chat GBT in your marketing funnels. And it’s not only for LinkedIn, but in marketing.

Mel:
Correct. So I don’t know how that dream data how you guys are using it. But look, we go all the way through from how you move outbound LinkedIn messaging, all the way through to your email, you know, so my funnel, how it works is twofold. So our funnel is focused on we push out content on LinkedIn. And we then also do outbound. And then we bring all those people in, and we introduce them to our newsletter, okay, and then there’s blogs, and so forth. So we used it in all the way through our full funnel. And I don’t feel like with emails, like it was very, very strong, I didn’t get a good experience. It’s like, it doesn’t understand how to colloquially how we actually write emails, I don’t know what data it’s been fed, to teach it emails, but my gut feeling is because emails are not that available on Google, like, you know, best emails, or maybe they just couldn’t like crawl that data. So it’s understanding of email seems like it’s very limited. I don’t know if that’s going to get better. So and that ventilate with blogs, I think it can do well, because so much blog content out there. So it can mimic a lot of stuff I found. But yeah, didn’t have a really great and then full LinkedIn outreach. And like, you know, how you average somebody you connect with emotionally exhausting, try it at think thinking, you know, it’s going to be better than them. But again, I think, because our data is so protected, it’s not like something we all publish and go, This is my, you know, secret outreach strategy that I’m using right now. Because suppose that someone else will copy it, and then it becomes old, you kind of want to like, you know, keep that IP, if it’s working for you, you know, I don’t want to go share that with everyone because then everyone starts using it, and then it becomes old. So it didn’t have the data to really write really good, well, sales, you know, outbound particularly, it just doesn’t have it. So I think any data that’s available that it can mirror, I felt it did. It did well, like if it was available on Google, if it was available on maybe social to an extent it could understand is that your experience Well,


Laura:

I used to work at an open source company before. And open source is basically sharing code and making it better and sharing it back again. So people for free, write code and share it with everybody else, just in order to make the code better. And this is where I see it’s exactly the same. As long as we are keeping our own secrets, we’re only going to get better as much as we can get better. And that is very, very limited. But if we’re able to get that kind of a common understanding together, that if we’re sharing this, we’re not giving away the secret, we’re actually going to grow more because other people will also contribute to the code to the chats, knowledge of what is the best product, because even sales outreaches, they change, like monthly before in time. Now you’re going to do that because people want to outreach like one or the other way, people find those ways, but slower. But if you were to share that with everybody else, I don’t think it’s a competitive advantage to lose at all. I think it’s the other way. If you the more you share, the more you get back and the faster we grow together. Yeah,

Mel:
I don’t know how much GPD load takes what you’re telling it. Like I tried to teach it on time that, you know, I’m like, get with the best LinkedIn agency market marketing agency, around town, like I actually tried to force it to accept this knowledge. I was like, I just want to know, like, you know, is it like back in the Google days, like, well, you just like, say stuff, and then it’ll just like, you know, absorb. And so I taught it. And then I told my teammate to go in and ask it like, you know, a day later, like, but it didn’t. Like, I don’t know how many times you need to actually teach it, you know, for it to then because then we all be telling it stuff. So I’ve also had situations where someone took my team told it like two plus two is five, and you’re wrong. Like it’s not two plus two is four. And then it apologised and said, yes, you’re right.


Laura:

That’s actually very interesting as well to look into that angle that if we’re able to teach it things from what other people are asking, imagine if somebody created a crowd of Chad GBT is we’re just going in and prompting shit. Alright, and then it’s coming back the other way with only with shit. Yeah, like,


Mel:

what if it was asking like, you know, what is the best companies for data analytics, like everyone wants to be mentioned there? How would you get that? How would you get the result you want? Like back in Google days, if you remember, we used to do all the backlinks or you’ll just create pages and pages and the more pages you had that pointed to this one page, that’s the winning page. So I think and there was a lot of manipulation, like what is going to happen here? How people are going to be like, how are people going to manipulate this thing? So how is it going to protect itself as well? Like, how many times do you think you have to teach it x for it to believe it? I guess it’s gonna be interesting.

Laura:
Yeah, we’re just gonna sit back use it and watch it. I can. I can see Colette is asking about Has anyone used it in other non English language? And we had an answer that she had Chad GBT ver is powerful in 10 main languages. I’ve only tried it in English. I don’t know.

Mel:
I’ve only tried it in English. Yeah, well, yeah. I like what concept over garbage in and garbage out. I mean, that was what that’s what I was feeling like, you know, when I was telling you that before Laura, that it got kind of dumber, I just felt like, it was getting taught, like really obscene things like now it just says, you know, I can’t ride a carousel for Canva to ride it, you know, like, like, who told it that? It’s like, are you sleeping? Big Pat was up there telling it what it can and can’t do. Like, this is where you got to go. Like, I’m already seeing advertising happening, you know, with name drops of companies of where you can go to create carousels. So, you know, what did that cost? Exactly.

Laura:
And now we are half an hour into our chat. We’re going to start wrapping it up slowly. If anybody has additional questions, we’re very happy to answer I have another one. What other tools did you try that has built in AI? You mentioned for example, it cannot read. Somebody said like video might be better. Like there are already tools that you use, like only the talking head. And me or somebody else. Did you try anything else?

Mel:
Um, so many tools have already built in. So you know, Canva has a built in. I think otter now has a built in notion. I don’t know if you guys are a big user of notion has it built in. Look, I tried MIT journey, obviously, because MIT journey is the one that is generating the image that would go along with your caption. So you can prompt it. One thing that I will give away to you guys before we finish off because I did say we will talk about the one of the largest influences right now in the changing rice. So yeah, has said, I don’t know if he’s come up it comes up every day. Like, it’s pretty strong following from nothing but he gives away every day like he’s showing up and talking about so much. Yeah, so much tips on. He’s basically doing carousel posts. But yeah, if you really want to know all the prompts, he literally sits there and has goes in and spends hours and hours with you how to do the chat GPT and how to pop in essays and how you can you know, write essays using it. And he’s a deep thought leader how to use mid journey. So I think if you really want to know, I think he’s worse. He’s really become on my feet a lot. So all the prompts and everything that you need, even his carousel designs, how he’s doing that he’s giving that away?

Laura:
Yeah. Really strong. And Melanie, you now you expose another person and gave the value to that person to get more followers? Can we have a little chat about what does your company do so people know what they can reach out for you for?

Mel:
Sure. So we help position you as a thought leader by creating high value content. So if you want to work with us, we really help LinkedIn being the really, really cool platform that we own because we think you know, you can’t be an expert in everything. So on LinkedIn, from video content to carousels, we really specialise in getting that thought out of you, we’ve got a special framework and a platform that we’re constantly collecting thoughts from you from so that you can be out there and position as an expert, we’ve got a team of ghost writers, strategist, graphic designers, video editors, or like your fingertip helping you produce really high quality high value content and having someone filter that and going, Yes, that’s good enough, that’s actually gonna hit on LinkedIn. So that’s where, you know, that’s what we’re all about.

Laura:
That’s very useful, especially for the busy people who know they have to be on LinkedIn, but do not have the time to spend to do



Mel:
exactly time poor and then you know, you want to know about how to do the Outreach Programme, we also blend all that whole system in for you. So I think it’s great for people that are really time poor and want to work with an expert and become like a thought leader. Yeah, thank you for asking that.

 

Laura:
Really lovely. Melanie, thank you so much for joining us today. It was really exciting. Thank you for sharing the tips. People go over and start following Melanie for even more tips not only in Chad GBT but a lot about personal branding and being active on LinkedIn. You’ve got a lot of following I’m really impressed. Thank you so much for joining.

 

Mel:
Thank you so much, Laura and good job on yours. I’ve seen you double really really fast so well done with a consistently thank you. you’re listening to innovative minds.

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