Episode 35: Partnership Marketing is the NEW BLACK with Ryan Elliott and Jaime Pitt

Is your Marketing Ad spend going nowhere?

Maybe it’s time to consider partnership marketing.

If that sounds nebulous and/or complicated – fear not:

My guests this week on Innovative Minds have not only solved the puzzle, they’ve built a live marketplace where you can start partnership marketing today.

The solution they’ve built empowers businesses from any vertical to find the right partners – easily.

Jamie Pitt and Ryan Elliot are co-founders ofย Partnar.io

Their customer-centric, psychographically-driven segmentation strategy is elegant and ingenious.

And their own journey to success reads like every start-up founder’s dream.

Before they’d even built a product, they’d already landed a partnership with Hello Fresh. It took them just 10 weeks to go from 0 to post-revenue.

If like me, you love new innovative ways of marketing, then this episode is a crucial listen.

Highlights:

Ramp up faster with partnerships ๐Ÿ“ˆ (2:02 – 5:50)

Inspo for thinking about partnerships (15:54 – 18:54)

Give more to get more ๐Ÿคฏ (19:17 – 21:30)

How long do STRONG partnerships take? ๐Ÿ•‘ (22:19 – 25:45)

Aim high and succeed – here’s how! ๐Ÿ’ฅ (25:50 – 29:07)

B2B needs to catch up – here’s how (29:44 – 33:46)

What B2B businesses SHOULD be doing (35:39 – 39:10)

Coming soon: Automated partnership campaigns! (39:27 – 41:05)

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