I know this might sound like an overstatement – but it’s true:

This week I caught up with someone who’s completely reinvented the selling process.

Anil Menghani won LinkedIn’s first “Modern Sales Award”.

Even better: His team is crushing it using these techniques!

As Anil says: “The award recognises salespeople who are “LinkedIn savvy, who are really up there on their game of online engagement”

Take note:

Salespeople need to keep up with the changes or be left behind.

And make no mistake:

This is not the kind of sales I usually talk about – where you create content and people inbound to you.

These changes have transformed traditional, outbound business development.

Anil’s comments closely echo what Laura Erderm told me earlier:

That salespeople who pass off LinkedIn marketing as “not my job” are not really doing their jobs!

There’s a whole new playbook and it’s built around 3 C’s: content, community and commitment.

And if you think that sounds more like “marketing” than “sales”, you’ve definitely missed the memo!

Highlights:

The 3 C’s of getting sales (5:27 – 7:31)

Turbocharge your Sales Navigator (7:40 – 13:25)

Messaging that gets RESULTS (13:25 – 15:37)

🤢 Check your LinkedIn personal hygiene! 🤮 (15:56 – 17:38)

Use LinkedIn like Tinder ✅ (17:39 – 18:57)

Slick automated outreach methods 😎 (19:04 – 23:05)

Convert new connections to SALES (23:05 – 25:43)

NEVER give up on leads (26:47 – 28:51)

Attract more leads with multiple invites (28:52 – 29:56)

EASILY reply to ALL new connections (30:24 – 34:27)

How to build and manage audiences (34:44 – 37:00)

5 Sales Nav searches you NEED (37:00 – 40:28)

Zoom Info + Sales Nav = 🎯 (40:28 – 41:08)

Use sales and content together (44:20 – 46:25)

Create amazing content EASILY (46:37 – 48:05)

Dear salespeople: Content is ESSENTIAL! (49:32 – 53:08)

Stop censoring staff on LinkedIn! 🤬 (53:08 – 58:07)