How To Write B2B Marketing Emails That Land You $100k In Business

Here are our best B2B outreach email marketing tips that land deals and your customers are excited to read.

“Professional” marketing emails are cringe.

The fancy borders.

The perfect alignment.

The polite corporate language.

My Golden Tip for email marketing:

If you’re NOT actually publishing a Myer catalogue:

Don’t send a Myer catalogue looking email with borders and sh*t. 

When they see all the borders and frills.

Your audience knows you’re not emailing them personally – but they want to at least FEEL like you are.

They expect:

  • real email from a real person
  • No border, no frill 
  • Some effort made to entertain them (even if it fails)
  • A succinct message which respects their TIME


  • Keep it short
  • Keep it no frill (like you wrote it from your phone) 
  • Show your ACTUAL personality
  • Don’t try too hard!!

Some people even recommend inserting typos and bad format ting strategicaly – that’s opshunal, but it 100% works! 😉


And just to brag a little..

1 of our new clients signed up for our Linkedin personal branding + Email marketing service. 

He’d never sent a thought leadership email to his 13k email data base.

We helped him write an insightful email that added real value to his readers.

We “kept it real”.

Right after his very FIRST EMAIL went out, here’s the message he sent me:

Since then he’s landed 2 new $100k clients in 1 month.

Do you want to see the email which landed the first $100k Client?

Check it out 👉

OK, class is over.

PS I drop all the latest insider tips & secrets as I see it happen into my Linkedin secret family group. You can request to join my secret group here.

Similar Posts

What’s the Future of Email Marketing?

I spoke to Andy Mowat, the CEO of Tech Startup "Gated" about the future of email and spam. This got me reflecting on our email marketing strategy...

How To Win At B2B Outbound Sales In 2023

Old school Outbound sales strategies are dead. Do you purchase from salesy emails or inbox messages? Here's why Social Selling is the future of B2B...

23 LinkedIn Tips To Boost Your Organic Content and Ads

To help you become a pro at LinkedIn content and paid ads - we've compiled a list of our TOP 23 LinkedIn tips and strategies for 2023!...