Marketing Tips

Episode 1: Podcast Marketing Strategy with Tommy Jackett *** Scroll down for the Podcast Equipment list  *** In our very first episode, we’re going to take a dive into the brain of podcasting expert, Tommy Jackett, an authority on videos, podcasts, and content production for over 10 years. He’s the inspiration for starting my own […]

Episode 5: Youtube vs LinkedIn with Kan Huang When I started creating podcasts, I couldn’t wait to bring YouTube marketing expert Kan Huang onto the show. Coming from a Google background, he really knows what’s happening on YouTube and how best to utilise its algorithm. If you’re really thinking about adding YouTube to your marketing

Episode 7: Impact of AI on Marketing with David Cyrus In this fascinating podcast episode, I talk with David Cyrus, head of marketing at Faethm by Pearson. Faethm is the only SaaS platform trained on billions of data points to make AI-powered job predictions of the future. So of course David & I discuss how marketing jobs will

Episode 11: Should The CEO be a Linkedin Influencer? This week was special. I brought in my sales and marketing leaders, Paul Niblett & Tharun Sonti to discuss should CEO’s be LinkedIn influencers? As we build out the CEO Influencer product here at Are You B2B, these are questions we battle with constantly. So I thought

Episode 14: The Art of Storytelling with Mridula Amin This week, I got to interview someone very special to me, Mridula Amin. Her work has been featured by The New York Times, National Geographic, ABC, The Washington Post, The Wall Street Journal, The Guardian (just to name a few). And she’s my little sister, Mridula

Episode 15: Media Is Changing Forever with Paul O’Brien I had the absolute pleasure of talking with the CEO of MediaTech Ventures, Paul O’Brien and oh boy this conversation was an absolute gem! Paul didn’t just just answer with his own views, he made me question my own understanding of social, videos, advertising and how

Episode 22: Crush it with Video Marketing with Cliff Coelho Want better VIDEO content? 🎬 This week’s INNOVATIVE MINDS has you covered 👍🏽 This week I caught up with Cliff Coelho from storydriven.video Cliff is a video marketing genius – whose video #content is positioned to get SALES! I’ve been experimenting with a lot of

Episode 24: Landing Pages That Land with Steven Lewis Got a SH1T landing-page? Yeah, same here. It’s not our fault: We just got SH1T ADVICE 👇🏽 This week on Innovative Minds with Mel Frances, I speak to @Steven Lewis, Director of Copywriting at @Taleist Agency. Steven “writes copy that makes your phone ring” (his tagline). He’s completely

Episode 25: How To Go Viral On LinkedIn “Will I go viral?” 🦠 When someone thinks about #content #marketing, that’s generally their first question. And fair enough! That’s the image of #contentmarketing we’ve all been sold! So Mel’s Aha Moment #2 is all about the v-word: VIRALITY. We analyse 3 posts which (unexpectedly) went #viral

Episode 27: How to get MORE views on LinkedIn On this episode of Aha Moments with Mel, I answer the number 1 question we get asked: How do I get more views on LinkedIn?? There are a few things you can do, right now, to 3x your views. And if you play the long game, you